We're excited to introduce the new era of sports community and fan engagement

Information Memorandam

May 2023

By embracing the power of exclusive content and group interaction, Disport brings a new and immersive sports experience to fans while providing athletes with a platform for monetisation and enhanced engagement.

With our innovative concept and unwavering belief in the potential of Disport, we have gained remarkable traction. Athletes, investors, and fans alike have shown tremendous excitement and anticipation for our platform, recognising its ability to reshape the sports industry and redefine how we experience and engage with sports.

why we exsist

In the world of professional sports, athletes experience a meteoric rise to stardom, but their careers are often short-lived, averaging just 4 years. Once their time in the spotlight fades, they return to the world of mortals just like us, leaving behind opportunity to use that spotlight. Meanwhile, big tech giants capitalise on their massive fandom, using ads and attention-grabbing tactics to their advantage.

Recognising this imbalance, Disport embarked on a mission to transform the narrative and empower athletes to harness the untapped potential of their passionate fan base. Unlike existing social platforms that offer one-way communication, Disport provides a two-way line of connection. Just like OnlyFans, but without the nudity, our platform allows fans to get closer to the athletes they admire and builds a community where mutual support and interaction thrive.

EXecutive overview

Disport is a game-changing social platform that redefines the relationship between athletes and fans. Our innovative platform empowers athletes to monetise their personal brand through a subscription-based model, while simultaneously offering fans the opportunity to engage in free community chat rooms during live games.

With a successful seed investment and a strategic development partnership with AppBoxer, a leading software firm, Disport is well-positioned for growth. To further fuel our expansion and capitalise on the immense potential of the sports market, we are seeking an additional investment of $500,000. This funding will provide us with a 12-month runway to complete development, cover marketing costs, and solidify our position as the go-to platform for athlete-fan connections.

By investing in Disport, you become a catalyst for transforming sports engagement and opening up new avenues for athletes and fans to interact. Join us as we revolutionise the way athletes monetise their fandom and create an inclusive community with free chat rooms, enhancing the overall sports fan experience. Together, we can shape the future of sports engagement and seize the immense growth opportunities in this dynamic market.

Watch our proof of concept come to life here

Early Reviews

"This app is going to change the sporting landscape"


"I can not wait to use this"

Latrell MitchELL

Business Overview

Picture this: exclusive chat rooms buzzing with passionate fans discussing live games, top athletes sharing real-time updates and insights, and jaw-dropping subscription-based content that takes your fandom to new heights. That's the power of Disport, where we've cracked the code to create an electrifying sports-focused social platform.

Say goodbye to one-sided sports experiences and hello to a vibrant community where athletes and fans truly connect. With our groundbreaking app, you'll gain unprecedented access to the inner workings of your favourite sports world. Athletes become more than just names on a screen; they're your companions, mentors, and sources of inspiration. Through our subscription-based plans, fans unlock exclusive content and chat rooms with the players, creating a win-win scenario where athletes can monetise their fandom while providing fans with unparalleled access. It's a game-changer for the sports industry, generating new revenue streams and fuelling the passion of athletes and fans alike.

Snapshot of App

Investment goal

Development Cost: $150,000

The initial Minimum Viable Product (MVP) of Disport, version 1.0, was successfully developed by Hustle Digital at an estimated cost of $75,000. This MVP served as the foundation for Disport's initial launch and demonstrated the viability of the concept.

Currently, Disport is undergoing a re-development process for version 2.0. The development plan comprises a series of five milestones, with two already completed with a remaining three milestones valued at $150,000. It is important to note that due to the "Agile" approach adopted by our new developer, Appboxer, the development milestones and associated costs are subject to change as the project progresses.

To date, Disport has made substantial progress in this re-development journey. We have successfully completed and paid for two out of the five milestones.

Marketing Strategy/Efforts: $100,000

At Disport, we have developed a powerful marketing strategy that leverages the influence of our athlete network and harnesses the potential of user-generated marketing. Our approach centers around tapping into the fandom surrounding various sports and empowering athletes to convert their followers into app users and subscribers. By capitalising on the existing fan base and social media reach of athletes, we can drive organic growth and maximise user acquisition.

To support our marketing efforts, we have allocated a significant portion of our budget to an awareness campaign that aligns with the value athletes are already demonstrating on their own social media platforms. By strategically partnering with our incubators, we have forecasted an impressive return on investment, whereby every dollar spent is expected to yield the equivalent of three dollars in value. This favourable ratio allows us to allocate resources effectively and optimise our marketing initiatives.

Our campaigns will utilise a well-balanced channel mix, including out-of-home advertising, radio, and TV, to ensure broad reach and visibility. However, our primary focus will be on content creation and social media engagement. We will collaborate with marquee players to leverage their strong personal brands and capitalise on their existing brand equity within our marketing efforts. By producing compelling and engaging content, we aim to capture the attention of our target audience, foster a sense of excitement, and drive user engagement.

Through this innovative marketing strategy, we are confident in our ability to raise awareness, attract a large user base, and generate substantial interest in our platform. By harnessing the power of athlete influence and deploying our marketing budget effectively, Disport is positioned to become a prominent player in the sports engagement market.

Operational Runway (24 Months): $250,000

An operational budget of $250,000 over a 24-month period can cover various aspects of Disport's operations. Here are some key areas that the budget may encompass:

  1. Personnel Costs: This includes salaries, wages, and benefits for employees across different departments such as development, marketing, customer support, and administration. It also covers any contractors or freelancers hired for specific projects or tasks.
  2. Overhead and Tech Maintenance Costs: This includes expenses for utilities, legal and accounting services, insurance, and other general administrative expenses necessary for day-to-day operations. Bug fixes, server and hosting fees for the Disport platform, software licenses and subscriptions for development tools and necessary software, data storage and security measures, integration with third-party services or APIs, ongoing monitoring and optimisation of the platform's performance, regular backups and disaster recovery measures, user interface and user experience enhancements, testing and quality assurance processes to ensure a seamless user experience.
  3. Research and Development: Allocating a portion of the budget to research and development activities can facilitate continuous improvement of the Disport platform. It may involve conducting user surveys, market research, and usability testing to gather feedback and insights for future updates and enhancements.
  4. Miscellaneous Expenses: This includes any unforeseen or miscellaneous costs that may arise during the course of operations, such as travel expenses, equipment maintenance, software subscriptions, and other miscellaneous expenses that contribute to the smooth functioning of the business.

Total Investment:




Fans at stadium

Corporate Legal Structure:

Our company, Disport App, is incorporated as a PTY LTD in NSW, Australia. We operate under the laws and regulations of New South Wales and comply with all applicable legal requirements in our operations. This legal structure enables us to conduct business activities, enter into contracts, and assume liabilities in our own name. We adhere to the corporate governance framework and taxation regulations of NSW, ensuring transparency, compliance, and accountability in our operations.

Intellectual Property (IP) Holdings:

We hold the intellectual property rights for our platform, including the software, trademarks, and other proprietary assets. Our IP is protected through various legal mechanisms. We take appropriate measures to safeguard our IP and ensure its exclusivity within the market.

Outstanding instruments:

Alex Johnston's involvement in Disport goes beyond conventional measures of compensation. Through a remarkable arrangement known as sweat equity, Alex's role extends to specific responsibilities and duties that he is committed to fulfilling within a designated vesting period.

Funding History:

Since our inception, we have successfully secured funding through various rounds of investment. Our funding history demonstrates the confidence and support we have received from investors who believe in our vision and business potential. It highlights our ability to attract capital to fuel our growth and development.

Investment to Date:

Disport has successfully raised $225,000 in investment capital, propelling our business forward and driving key aspects of our product development. This initial funding has laid a solid foundation for our growth trajectory. As we continue to expand, we are seeking additional investment to fuel the completion of our development phase, advance our marketing initiatives, and support operational expansion. With this strategic infusion of capital, we are well-positioned to bring our vision to life and capture a significant share of the market.

Pending Investment:

In addition to our existing investments, we have an investment pledge of $50,000 from private investor Curt Shi. This funding is dedicated to finalising the development phase and will be disbursed in accordance with mutually agreed-upon milestones. Curt Shi's support demonstrates the confidence in our business and aligns with our shared vision for success.

Furthermore, we have established an athlete investment fund in anticipation of our upcoming app 2.0 launch in September. This fund provides an exciting opportunity for players to become partial owners of Disport and share in the success they contribute to the business. Currently, we have secured three pledges from prominent athletes, namely Alex Johnston, Tom Burgess, and Jacob Host, each committing a $10,000 investment. We are actively working to expand this athlete investment fund, with the goal of reaching a milestone of $100,000. This initiative not only strengthens our ties with athletes but also fosters a sense of ownership and shared success within the Disport community.

The Product /


Product/Service Description:

Our product/service is a sports social platform where users can engage in real-time interactions, access exclusive content, and participate in community chat rooms during live games. The platform is designed to provide a seamless and immersive experience for sports enthusiasts, allowing them to stay connected with their favourite athletes and fellow fans.


The platform is developed via our Development Partner; Appboxer, who use a combination of cutting-edge software development techniques and technologies. Our experienced team of developers and designers work tirelessly to create an intuitive and user-friendly interface that enhances the overall user experience.

Cost to Produce/Serve:

The cost to produce and serve our platform involves various factors such as software development, server maintenance, content creation, and customer support.

Product Range:

Our platform offers a wide range of features and functionalities to cater to the diverse needs of sports enthusiasts. This includes real-time game updates, athlete insights and updates, post-game analysis, community chat rooms, and exclusive subscription-based content. We continually strive to expand and enhance our product range based on user feedback and emerging trends in the sports industry.


Our platform is accessible through web and mobile applications, allowing users to engage with the platform from any device with an internet connection. There are no physical facilities or outlets required for the platform as it operates in the digital realm.

Delivery and Distribution:

The delivery of our platform is through digital channels, ensuring instant access and convenience for users. Users can download our mobile application from major app stores or access the platform through a web browser. Our platform is available in all of Australia, allowing users from different regions to engage with their favourite sports and athletes.


We offer a tiered pricing structure for our platform, catering to different user preferences and needs. The pricing model includes both free and premium subscription options. Free users can access basic features and limited content, while premium subscribers enjoy exclusive access to premium content and additional perks. The pricing is designed to be competitive and aligned with the value provided by the platform.

The Team

Simon Kent - Co-Founder & Co-CEO:

Simon brings extensive experience to Disport. In addition to co-founding the startup, he serves as the Associate Director at One Commercial, where he has gained a wealth of knowledge and experience in business and sales. Simon's expertise in business development plays a crucial role in shaping Disport's overall direction and growth.

Ryan Gardner - Co-Founder & Co-CEO:

Ryan background in technology and user experience design greatly contributes to Disport's success. As the Experience Director at Starcom, he gained extensive knowledge in creating engaging digital experiences. Ryan's focus on user-centric design and innovation ensures that Disport's platform is intuitive, visually appealing, and meets the needs of both athletes and fans.

Ben White - Investor & Chief Growth Officer:

Ben, currently the JCDecaux Director of Growth, serves as an investor and the Chief Growth Officer at Disport. With his expertise in business development and growth strategies, Ben plays a crucial role in expanding Disport's user base, forming strategic partnerships with sports brands and sponsors, and diversifying revenue streams. His deep understanding of the advertising and marketing landscape brings valuable insights to Disport's growth strategy.

Alex Johnston - Athlete Owner & Top Tryscorer 2020-2022:

Alex, a professional rugby league player, serves as an Athlete Owner of Disport. His firsthand experience as a professional athlete brings valuable insights into the needs and desires of athletes in terms of fan engagement and monetisation opportunities. Alex's involvement ensures that Disport's platform caters to the specific requirements of athletes and fosters a strong athlete-fan connection.

Nick Keenan - Non-Executive Board Member:

Nick, the CEO of Starcom Australia, brings a wealth of knowledge in media and advertising to Disport's board. His experience in leading a prominent media agency provides strategic guidance and industry connections, contributing to Disport's overall success.

David Gallop - Advisor:

David role as an advisor brings valuable insights from his extensive experience in sports administration. As a former CEO of Football Federation Australia and National Rugby League, David's expertise in sports governance and strategic planning helps shape Disport's overall strategy and operations.

Hustle Digital - CTO Services:

As Disport's trusted technology advisor, Hustle bring their expertise and knowledge in software development, project management, and technical strategy to support and guide Disport's technology initiatives.

Strategic Partnerships/Incubators:

LCI Sports - Through our partnership with LCI Sports, professional athletes working with our platform gain access to comprehensive professional advisory services. LCI Sports specialises in helping athletes maximise their sporting careers and prepare for their financial futures. Their expertise in athlete management and financial planning ensures that our athletes receive top-notch guidance and support, enabling them to make the most of their opportunities on and off the field.

Unico Sports - We have teamed up with Unico to provide our athletes with a powerful social media management solution. Unico focuses on turning social media success into tangible results by helping athletes build their personal brands, engage with fans, and optimise their social media presence. With Unico's specialised tools and expertise, our athletes can stay focused on their sport, their teams, and their fans, while Unico handles the intricacies of social media management. This partnership empowers our athletes to enhance their online presence, expand their reach, and achieve greater success in their personal channels.

Gillis Schifcofske Sports Management - Our collaboration with Gillis Schifcofske Sports Management opens up an incredible opportunity for our platform and athletes. With access to their vast network of over 100+ sport athletes and personalities, we can connect our users with a wide range of renowned sports figures.

Nurture Program at JCDecaux:

Being accepted into the prestigious Nurture Program at JCDecaux is a game-changer for Disport. This program not only provides us with a lifetime monetary commitment but also demonstrates the confidence and support of JCDecaux in our business. With every dollar we invest in out-of-home marketing ventures, JCDecaux contributes a further $2, amplifying our marketing efforts and increasing our brand visibility. This partnership opens up exciting opportunities to leverage JCDecaux's extensive network and expertise in outdoor advertising, allowing us to reach a wider audience and make a lasting impact in the sports industry.

Hubble Incubator by Starcom:

Disport is proud to be accepted into the Starcom "Hubble" incubator program. This esteemed program offers us unparalleled support and resources to fuel our growth. With media strategy and media buying expertise, Hubble empowers us to maximise our brand exposure and reach our target audience effectively. The program also grants us access to Australia's number one agency village, providing a vibrant and collaborative workspace where we can connect with other industry leaders and professionals. The value of this partnership extends beyond monetary support, as it enables us to tap into the collective knowledge and expertise of the Starcom network.


Addressable Market Size and Description:

Disport operates in the sports technology market, which has a global addressable market size of several billion dollars. The market encompasses various sports industries, including professional sports leagues, individual athletes, and fan engagement platforms. With the growing popularity of sports and the increasing digitalisation of the industry, there is a significant opportunity for Disport to capture a meaningful market share.

By 2026, the global sports fan engagement market is projected to reach around $31.1 billion USD, growing at a CAGR of 13.8% during the forecast period (source: MarketsandMarkets report, "Sports Analytics Market by Sports Type, Component, and Application - Global Forecast to 2026").

Target Market and Customer Profile:

Disport's target market primarily consists of sports enthusiasts, including fans, athletes, and sports organisations. The platform caters to both professional athletes seeking to engage with their fans and passionate sports fans looking for interactive experiences. The ideal customer profile includes active social media users, followers of professional sports, and individuals seeking immersive sports-related content and engagement.

Trends Affecting the Market:

  • Increasing demand for real-time and personalised sports experiences.
  • Growing influence of social media and user-generated content in the sports industry.
  • Rise of subscription-based models for exclusive sports content.
  • Emphasis on athlete-fan interactions and engagement.
  • Integration of technology, such as virtual reality and augmented reality, in sports experiences.

Growth Strategy:

Disport aims to achieve growth by:

  • Expanding its user base through strategic partnerships with athletes, sports organisations, and influencers.
  • Enhancing user engagement through unique features like live chat rooms and exclusive content.
  • Continuously improving the platform based on user feedback and market trends.
  • Leveraging marketing efforts to increase brand awareness and acquire new users.
  • Exploring opportunities for geographical expansion into new sports markets.

Geographic Markets:

Disport initially targets the Australian market, focusing on popular sports like NRL and AFL. The platform plans to expand its presence globally, targeting regions with a strong sports culture and fan base.


Key competitors in the sports technology market include established platforms such as 3ntourage, IRL and Swysh. These platforms offer similar services, including athlete-fan interactions and exclusive content. Disport differentiates itself through its innovative features and focus on creating a vibrant community for athletes and fans.

User Acquisition:

Disport has gained early traction in the market, with a growing user base and positive feedback from athletes and fans. As of date, the platform has achieved over 1000 registered users. The user target for the 12 months following development completion is to onboard 252 professional athletes and reach 122,328 daily active users.

Sport fans

Condensed SWOT Analysis


  • Unique and innovative platform connecting athletes and fans in real-time.
  • Strong network of professional athletes and sports personalities.
  • Robust technology infrastructure to support seamless user experience.
  • Strategic partnerships with industry leaders, providing access to resources and expertise.
  • Ability to monetise through subscription-based model and brand partnerships.


  • Reliance on athletes' participation and engagement for user acquisition.
  • Limited brand recognition and market presence in the early stages.
  • Vulnerable to regulatory changes or legal challenges in the sports industry.


  • Growing demand for interactive and personalised sports experiences.
  • Expansion into new sports markets and regions.
  • Collaborations with sports organisations and governing bodies.
  • Potential to leverage user-generated content and social media influencers.
  • Integration of emerging technologies like virtual reality, web3 and augmented reality


  • Competition from established sports platforms and social media giants.
  • Economic downturn affecting discretionary spending on sports-related services.
  • Changing consumer behaviour and preferences in the digital landscape.
  • Potential regulatory hurdles and compliance requirements.


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Financial Model

Please refer to the attached Financial Model that accompanies this Information Memorandum. The Financial Model provides a detailed overview of our projected financial performance, including revenue forecasts, expense breakdowns, and key financial indicators such as EBITDA. We invite you to review this attachment as it offers valuable insights into our financial model and growth prospects. Should you have any questions or require further information, please don't hesitate to reach out.

Risk Analysis/

Statemnet of Risks

While Disport is poised for success, it is important to acknowledge the potential risks and challenges that may arise along our journey. We have conducted a thorough risk analysis to identify and address these factors, ensuring a proactive approach to mitigating any potential setbacks. Here are the key risks we have identified:

  1. Competitive Landscape: The sports industry is highly competitive, with existing and emerging companies vying for market share. We recognise the need to continually innovate and differentiate ourselves to stay ahead of the competition. Our ongoing market research and agile development strategies allow us to adapt to changing trends and consumer preferences.
  2. Reliance on Key Staff: Our success heavily relies on the expertise and contributions of our key staff members. In the event of their departure or unavailability, there is a risk of disruption to our operations and intellectual property. To mitigate this, we have implemented preliminary succession planning and knowledge transfer programs, ensuring a smooth transition and continuity of operations.
  3. Regulatory Changes: Legislative and regulatory changes, particularly in the digital and sports sectors, can impact our business operations. We closely monitor these developments and maintain a strong network of legal and industry advisors to ensure compliance with all relevant laws and regulations. This allows us to proactively adapt our business model and practices to mitigate any potential legal risks.
  4. Technology Risks: Our business heavily relies on technology infrastructure and systems. Any disruptions, such as cyber-attacks, data breaches, or technical failures, could have a detrimental impact on our operations, reputation, and user trust. Upon completion, we will prioritise robust cybersecurity measures, including encryption, regular system audits, and employee training, to safeguard our platform and user data.
  5. Market Acceptance: While we are confident in the appeal of our platform, there is a risk that the market may not fully embrace our offering. User adoption and engagement are crucial for our success. To address this, we have implemented marketing and user acquisition strategies to drive awareness, increase user engagement, and foster a vibrant community.
  6. Financial Risks: As with any business, there are inherent financial risks associated with funding, cash flow, and revenue projections. While we have secured initial seed funding, there is a need for ongoing investment to support our growth plans. We closely monitor our financials, maintain strong relationships with investors, and employ sound financial management practices to mitigate these risks.

It is important to note that while these risks exist, we have developed risk management strategies and contingency plans to address them. Our team remains committed to continuous improvement and adaptation, ensuring that we proactively navigate any challenges that may arise. By diligently monitoring and mitigating these risks, we are confident in our ability to achieve long-term success and create substantial value for all stakeholders involved.

the End Zone

We wholeheartedly thank you for taking the time to read this!!

May 2023